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A Man Who Sells ¡°Healthy Water¡±
"Eisu (Aâ©)" Makes Inroads into Premiere Water Market
South Korea's premiere water ¡°Eisu (Aâ©)¡±

¡°¡®Eisu (Aâ©)¡¯ will keep you from getting tired and from aging, argued a water expert. ¡°Unlike other bottled water brands ¡®Eisu (Aâ©)¡¯ is alkaline mineral water full of calcium, magnesium, and kalium.

Mr. Kim Jong-Oh, deputy manager of Hankook Jungsoo Industries Co.¡¯s Quality Assurance Department, sounded quite confident of the water he and his company sell.

In a recent interview with The Seoul Times Mr. Kim argued that his premiere bottled water ¡°Eisu (Aâ©)¡± can get rid of reactive oxygen species (ROS), causes of aging and all diseases. He also said that his water can make tired people feel much better by decomposing acid.

¡°Our water can keep human body healthy by making our body more Alkaline,¡± Mr. Kim stressed. ¡°Human bodies are becoming more acidified due to the fast food and surroundings¡±

Mr. Kim explained that in ¡°Eisu (Aâ©)¡± ¡°Ei¡± means Alphabet A and ¡°su¡± means water in Chinese character.

¡°Eisu,¡± which hit the market as a premiere water over three years ago, is spreading to the local as well as overseas market in spite of its prices: It is four times more expensive than the regular bottled water locally produced.

Mr. Kim said that ¡°Eisu¡± has been supplied to the major department stores, marts, convenience stores, highway stores, resorts, golf courses, stores within hospitals a around the country since its production in September of 2009.

Some hotels, cancer treatment centers, OB/GYN clinics are also provided with the water.

¡°Lots of sick people or unhealthy folks that I know are suing our water,¡± Mr. Kim said. ¡°They are highly satisfied with our water¡±

He admitted that lots of his customers are relatively wealthy people. Professional sportsmen and women are also drinking ¡°Eisu,¡± according to Mr. Kim.

¡°I know of a case in which one of my friends got cured of his stomach problems,¡± Mr. Kim said. ¡°He was suffering from a severe stomachache or gastritis. But he started drinking our water¡±

¡°Skin problems like Atopic dermatitis or a symptom of constipation can be controlled or cured by drinking our water,¡± Mr. Kim said. ¡°Patients with diabetes also get much better after drinking our water¡±

¡°Eisu¡± now is exported to America and Singapore. And company officials are in talks with businessmen in Vietnam and China for exports.

According to the industry statistics, the local market for the bottle water has almost doubled in recent years. In 2007 the market was 390 billion won but it rose to over 600 billion won in 2011.

Currently, a total of 70 manufacturers are producing some 100 different brands of bottled water in South Korea.

Among them is Samdasu, which accounts for half of the total market share. Jinro¡¯s Seoksu and Puris are also well-known brands.

¡°After all, water is most important for our health,¡± Mr. Kim stressed. ¡°I strongly urge people to drink our water¡±

For details or inquiries leave Mr. Kim an Email at






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