Tetail, Hotel Sectors Already under Strain
MERS outbreak hits bricks and mortar retail but boosts online shopping
The South Korean economy has seen a modest recovery in consumption growth in recent months along with strong tourism arrivals. However, the MERS outbreak, which began in late-May, has hit retailers hard as people avoid public areas with large crowds, particularly shopping malls, restaurants and cinemas. Credit card use fell by 12.3% in the first week of June and F&B sales were down by 36% during the same period.
Online retail is benefitting from the outbreak, however, as South Koreans opt to shop for food and daily necessities from the safety of their own home. Leading domestic retailer E-mart reported a 9.8% m-o-m drop in store sales in the first week of June but its online revenue increased by 45% m-o-m during the same period. Elsewhere, e-commerce retailer Wemakeprice reported a 300% y-o-y surge in sales volume during the first week of June. It appears, therefore, that the jump in online sales may somewhat make up for the drastic fall in store sales.
Tourism sector hit as thousands cancel bookings
The South Korea Tourism Organisation has reported a significant number of cancelled bookings by inbound tourists in recent weeks, a trend that has implications for the retail and hospitality sectors. The short term impact of the MERS outbreak on the sector has been minimal but could threaten resort areas such as Jeju should it fail to be contained. Top hotels in Seoul reported a slight decrease in bookings in the first week of June but mainly cater to business travellers.
Real estate investment market unaffected
The effect of MERS and the rate cut on the commercial real estate investment market has been minimal thus far. Lower financing costs will create an even more favourable lending environment for investors. For many core property investors, it means the spread will become more attractive. Strong investment demand coupled with the lack of good investment opportunities is expected to push down yields over the course of 2015.
Household debt not a major concern
With financing costs at historical lows, the rate cut is expected to induce further borrowing, leading to concern over household debt. However, the credit bubble is not a major worry at present and the BoK believes current levels of household debt do not pose a systematic risk. The BoK has also stated that the impact of capital outflows resulting from reduced interest rates will be limited.
Dr. Henry Chin
Head of Research, Asia Pacific
T +852 2820 8160
email@example.com Justin Kim
Head of Research, South Korea
CBRE Research T +822 2170 5855
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