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  Travel
Philippine Tourism Chief Durano Due in Seoul
Will Lead Largest Delegation for KOTFA June1-5
Marissa swimming near Vigan

Tourism Secretary Joseph Ace Durano will lead the biggest ever Philippine delegation to Seoul for the annual participation in the Korea World Travel Fair (KOTFA). The annual travel event is scheduled for June 1-5 2005 at the Korea Exhibition Center (COEX in Seoul.

The Philippine Airlines (PAL) — sponsored sales mission will take the 76-member delegation composed of private sector representatives, media practitioners, cultural performers and the marketing officials of participating government agencies and local government units (LGUs), to the Korean capital.

In addition to granting free and discounted tickets, Asia's first airline is providing complimentary shipment and excess baggage allowances for costumes, props and technical equipment of the cultural troupe as well as the booth decor and promotional materials of the delegates.

Secretary Joseph Ace Durano of Philippine Tourism Ministry
To accommodate the huge delegation in KOTFA 2005, the Department of Tourism (DOT) will be constructing a Philippine pavilion where Korean buyers can transact business with their Filipino counterparts.

The Philippine pavilion will highlight the Spanish influence in Philippine culture, accentuated by visuals of the country's popular tourism destinations. Similarly, the entertainment complement will feature a Flores de Mayo parade, a fashion show of a local collection using native fabrics and vignettes of Filipino songs and dances.

According to the tourism chief, the Philippine participation to KOTFA is among the Department's primary activities programmed to lure half a million Korean tourists by end 2005 and one million by 2010. In order to maximize the country's strong presence in KOTFA, DOT will conduct a Travel Trade Presentation and a Media Conference at the Lotte Hotel on 01 June. Over 150 Korean travel agents and 50 press representatives have confirmed their attendance to the said activities aimed at presenting DOT's marketing plans and updating the guests on the country's newest tourism properties, destinations and investment opportunities.

"We are very happy with this resilient market. Besides our Best Promotions Award in Expo Daegu 2005, Korean tourist arrivals to the country have increased tremendously following heightened promotions in recent months. In addition to the very impressive 25 percent and 41 percent increase in the March and April arrival statistics, Korea has surpassed Japan as the top Asian market to the Philippines in 2005." Durano added.

A traditional Philippine dance

Supplementing the "More than the usual warmth - Feel the Philippines" ad placements lined up in time for KOTFA intended to capture the summer vacation and the honeymoon segments, media interviews with the DOT head have been scheduled to further the publicity mileage of the market-specific marketing campaign.

More exposure for the Philippines is expected from Secretary Durano's status as guest of honor of KOTFA's opening ceremony. He is likewise set to meet with the key officials of top wholesalers and travel associations in Seoul.

Carriers with air services to the Philippines are also in Durano's timetable in Korea. While the private sector participants are encouraged to go on individual sales calls to pursue business leads and strengthen relationships with existing suppliers, the Secretary will meet with Philippine Airlines, Korean Airlines, Asiana, and Cebu Pacific. He is optimistic that the massive campaign will maintain the significant growth in arrival percentages and gain a larger share of the 10 million Korean outbound.




 

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