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Local Games Firms Seek Partnerships with UK
Top 10 Games Companies to Visit UK for 1 Week
Special Contribution
From British Embassy
NHN's "Arch Lord"

From Aug. 30 to Sept. 6, 2005, representatives from some of South Korea's top gaming companies will visit the UK in a mission aiming to build partnerships and expand into one of the world's biggest and most exciting markets.

A total of 10 Korean gaming companies will take part in the mission. They are Anipark, Buruxo, Mgame, Kog Studios, Neowiz, Nexon, NHN, SD Enternet, UZdream, and WeMade Entertainment.

South Korea leads the world in online gaming, boasting some of the best and most innovative companies in the sector.

Having established strong markets at home, Korean companies are now expanding overseas into global markets and building development partnerships.

For many leading companies, the UK is increasingly seen as a key global location for gaming. The UK is Europe's largest and most established games market and the third biggest in the world.

Online gaming is rapidly expanding as broadband internet availability is extended across the country. 97 percent of British households now have the option to take-up broadband access, which is leading to 50,000 new subscribers every week. As the next general of games consoles come onto the market over the next few months, online gaming is expected to truly take-off in the UK.

In addition to the attractions of moving into this massive market, the UK also boasts a strong games development sector with considerable experience in console games. Many top selling games have been developed in the UK and online versions of some are currently under development.

The Korean company Webzen has already entered into a partnership with the British company Real Time World based in Scotland to develop an online version of the hugely successful Grand Theft Auto console game.

Mr. Yoo Kil-Young, director, international business division of Nexon, explained the benefits of the collaboration:

"Korean game industry is thrilled by and appreciative of the invaluable opportunity for its select developers & publishers to participate in this year's Mission. We are looking forward to understanding the potential of the UK game market better, and networking with the leading game developers/ publishers from the European gaming environment."

"Through this visit, I hope to gather latest information and also to gain full understanding of the European game market," said Mr. Park Sang-Yul, vice president of WeMade Entertainment." This will help us to plan future strategy to develop net market."

The mission to the UK is jointly sponsored by UK Trade and Investment (UKTI) and the Korea Industrial Technology Foundation (KOTEF) as a part of the UK-Korea Science, technology and Innovation Partnership.

The group will attend two key industry events in London – the Game Developers Conference Europe (GDCE) and TIGA Contents Market (TCM) before travelling outside of the capital to visit regional centres of expertise.

UK is Europe's No. 1 Investment location. UK has 130 Korean companies including European Headquarters of Samsung Electronics and LG Electronics, Samsung Electronics research centre and product design centre as well as LG's mobile telecom research centre.

The European Headquarters of the world's No. 1 online game company NC Soft is based in the United Kingdom.

UK Trade and Investment is the British government's trade and investment promotion agency.

Korea Industrial Technology Foundation industries technology promotion agency supported by the Korean Government.

For further information on the mission pleasse contact Ms. Jenny Hong, the British Embassy media officer at 82-2- 3210 5562.






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