News
 International
 National
 Embassy News
 Arts & Living
 Business
 Travel & Hotel
 Medical Tourism New
 Taekwondo
 Media
 Letters to Editor
 Photo Gallery
 Cartoons/Comics/Humor
 News Media Link
 TV Schedule Link
 News English
 Life
 Hospitals & Clinics
 Flea Market
 Moving & Packaging
 Religious Service
 Korean Classes
 Korean Weather
 Housing
 Real Estate
 Home Stay
 Room Mate
 Job
 English Teaching
 Translation/Writing
 Job Offered/Wanted
 Business
 Hotel Lounge
 Foreign Exchanges
 Korean Stock
 Business Center
 PR & Ads
 Entertainment
 Arts & Performances
 Restaurants & Bars
 Tour & Travel
 Shopping Guide
 Community
 Foreign Missions
 Community Groups
 PenPal/Friendship
 Volunteers
 Foreign Workers
 Useful Services
 ST Banner Exchange
  Business
Samsung Phone Aims for No. 3 in Taiwan Market
Samsung Plans for Boosting Marketing Budget by 50 %
By Lisa Wang
Staff Reporter
Mobile phones of Samsung Electronics

Samsung Electronics Co., the world's third-largest mobile phone vendor, plans to boost its marketing budget by 50 percent this year as part of its efforts to expand its market share in Taiwan, a company executive said Jan. 10, 2006.

"This year consumers will see Samsung products more often on TV commercials," Y. S. Jeon, president of Samsung Electronics' local branch, said.

Jeon made the remarks on the side of a press conference to introduce the firm's new cellphones.

The South Korean handset maker used to skimp on marketing campaigns in the Taiwanese market, compared to industry leaders Nokia Ojy's and Motorola Inc's lavish product launches.

In the past, Samsung only used TV advertising to promote flagship models for a short period of time following their launch, Jeon said. But now it plans to significantly increase spending to boost media exposure, he said.

Double the expense

Samsung plans to spend around US$30 million for its marketing campaign this year, up 50 percent from US$20 million last year, said Jeon, who leads the newly established marketing division.

The increase in spending will be reflected in an expanded market share, Jeon said.

Samsung aims to more than double its market share in Taiwan to 13 percent this year from around 6 percent last year, allowing it to catch up with its global share of some 15 percent, according to Jeon.

Just 12 months after taking the job, Jeon has helped Samsung lift its ranking in Taiwan from number eight to number four by the end of last year.

During his second year, Jeon hopes Samsung can overtake Sony Ericsson Mobile Communications AB to be the third-largest mobile phone brand in Taiwan after Nokia and Motorola.

Along with the expansion in market share, Samsung said it expects revenues of the local branch to grow by 30 percent this year from US$200 million last year, with half of the amount coming from mobile phone sales.

Slim is in

Samsung said it also plans to roll out more models — around 20 to 30 — in the Taiwanese market this year to spur handset sales. This would be up from the 19 models introduced last year.

The focus this year will be on slimmer models that are only around 0.89mm thick, including a third-generation slim model scheduled to be unveiled in the first half of this year in light of the popularity of Motorola's RAZR handset last year.

"Slim models will be one of three major directions of our new products for this year," Jeon told reporters.

The above article is from The Taipei Times.



Related Articles
    6 Killed in Samsung Gas Leak in 4 Months
    Grandson of S. Korea's Wealthiest Man, Samsung ...
    Samsung Shakes Up Executive Ranks to Fight ...
    Appeals Court Spares Jail Term for Samsung ...
    Samsung's Lee to Resign over Corruption Scandal
    Samsung Woes Deepen amid Signs of Chairman's ...
    Samsung Chief's Triumph Turns to Travail
    Samsung Faces Blow to Reputation
    IOC, Samsung Extend Partnership to 2016
    Samsung Chairman's Daughter Kills Herself
    Emaar Inks Dh 3 Bil.Deal with Samsung
    Samsung Execs Convicted
    Samsung Sued Over False Ad for Shoddy Phone
    Cell phones, Memory Chips, Plasma TVs
    3 UAE Banks to Fund Samsung for Dubai Tower
    Samsung Boss Rents 3 French Alps Ski Slopes
    Samsung Is Now What Sony Once Was
    Samsung Develops New DMB Notebooks
    Samsung Hit by Low Screen Prices


 

back

 

 

 

The Seoul Times Shinheungro 25-gil 2-6 Yongsan-gu, Seoul, Korea 04337 (ZC)
Office: 82-10-6606-6188 Email:seoultimes@gmail.com
Copyrights 2000 The Seoul Times Company  ST Banner Exchange