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Expert Speaks to Sejong Univ.'s Global MBAs
A MBA class

On Thursday April 27, 2006 the MBA students from the Sejong Syracuse School of Business had the opportunity to learn the intimate details of marketing in Korea when guest lecturer Young Choi, Marketing Director for Wal-Mart Korea, gave an English-language presentation on occasion-based customer merchandising and marketing.

Mr. Choi discussed retail marketing strategies, new marketing techniques and extrapolated on what the market will hold in the near future. Mr. Choi also mapped out what this all means to Korea's end users, buyers and suppliers in the global environment.

Said Ryan Skrobar, President of the SSMBA Students' Council: "We are really excited that Mr. Choi agreed to speak to us and shared his vast experience in the Korean retail environment."

The SSMBA Students' Council brings in several guest lecturers every semester, and has already hosted many business leaders and entrepreneurs, both foreign and domestic. All lectures are open to the general public, free of charge.

The Sejong-Syracuse MBA Program has been established by the joint effort of Korea's Sejong University and Syracuse University in the USA. The program aims to provide a comprehensive management education for those students who plan to pursue a business career in the global arena.
The distinguishing features of the program are:
— A degree suitable for a wide range of careers
— All courses are taught entirely in English
— Part-time program: classes are offered evenings and Saturdays
— Allows students to continue with their present employment
— Collaboration with Syracuse University of the USA
— Syracuse faculty come to Korea and teach half of the courses
— Syracuse Degree is possible through Independent MBA program
— The curriculum meets the US standards for an MBA degree, and requires 48 credits to graduate, unlike other graduate management programs in Korea, most of which require only 30 credits
— Affordable tuition
— Students will receive an MBA degree from Sejong University and a Certificate of Completion from Syracuse University




 

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