News
 International
 National
 Embassy News
 Arts & Living
 Business
 Travel & Hotel
 Medical Tourism New
 Taekwondo
 Media
 Letters to Editor
 Photo Gallery
 Cartoons/Comics/Humor
 News Media Link
 TV Schedule Link
 News English
 Life
 Hospitals & Clinics
 Flea Market
 Moving & Packaging
 Religious Service
 Korean Classes
 Korean Weather
 Housing
 Real Estate
 Home Stay
 Room Mate
 Job
 English Teaching
 Translation/Writing
 Job Offered/Wanted
 Business
 Hotel Lounge
 Foreign Exchanges
 Korean Stock
 Business Center
 PR & Ads
 Entertainment
 Arts & Performances
 Restaurants & Bars
 Tour & Travel
 Shopping Guide
 Community
 Foreign Missions
 Community Groups
 PenPal/Friendship
 Volunteers
 Foreign Workers
 Useful Services
 ST Banner Exchange
  Business
S. Korean Papers Court European Companies
Kwon Tae Sun (left) and Han Myung Kyu (center) receive a plaque of appreciation from Seol Do Won, Samsung Tesco.

Ms. Kwon Tae-Sun, lead editorial writer for Hankyoreh Newspaper, admits to "some truth to the analysis" that the "Korean press tends to be nationalist, anti-American and anti-corporate." she said at a luncheon for the European Union Chamber of Commerce Korea (EUCCK) in the Grand Hyatt Hotel on Tuesday July 11. Hankyoreh wishes to convey a different image of her newspaper to top European business leaders in Seoul.

Ms. Kwon Tae-Sun and Mr. Han Myung-Kyu, editor in chief of Maeil Business Newspaper, spoke at a 'PR (public relations) & Marketing Committee Luncheon Meeting' sponsored by the EUCCK. The press release called this an opportunity for "Communicating effectively with the local press-know how and experience of the chief editors of leading newspapers for CEOs, PR & Marketing Directors and Managers."

Ms. Kwon pointed out some difficulties that foreign companies faced in the past with the Korean media. Korean reporters want to speak directly to CEOs' of corporations not their PR managers. A large influx of media companies has lead to conflicting stories due to inaccurate information.

Ms. Kwon showed evidence to prove her newspaper isn't responsible for spreading misinformation. A poll interviewed officials of President Roh Moo-hyun's administration of South Korea. They were asked which paper they trusted most to give accurate information. Hankyoreh ranked number one.

Ms. Kwon revealed, "Hankyoreh wants to write positive articles about foreign companies." She noted that they print a 'Foreign Companies Page' once a week and she's the editor.

Kwon Tae Sun and Han Myung Kyu pose with EUCCK members.

Mr. Han of Maeil Business Newspaper spoke of his support for Hankyoreh when he revealed that he purchased shares of the company when they started in 1988. He said his newspaper has pro-business sentiments so it would be in the best interest of European companies to communicate with them. He gave advice about how smooth relations can develop.

He also mentioned that CEOs' not PR managers should conduct one-on-one interviews with their reporters. Mr. Han prefers to communicate through email with business leaders. His reporters want to write articles about companies if they have a good story-line. He suggested that CEOs should write a column to promote their corporations.

Mr. Han admitted that the Korean public discriminates against foreign companies but he's trying to avoid these sentiments. Maeil Business Newspaper endorses a global outlook and wants to be recognized as a solution provider. The EUCCK should take them seriously because it's the most popular daily in Korea.

After his speech, Mr. Han answered some questions from European business leaders. Most asked if his newspaper would write positive articles about their companies. He reminded the audience that he wants to be story-focused not company-focused.

Both Hankyoreh expressed concerns that the foreign media portrays the Korean press as xenophobic. Hence, this luncheon gave them the opportunity to explain their side of the story. They understand that positive article about corporations will generate more advertising revenue. Ms. Kwon of Hankyoreh said her newspaper will make some efforts to portray foreign companies fairly but they won't be afraid to criticize them if they don't agree with their actions.

The above photos were taken by Eva JA Lee, staff reporter.



Related Articles
    Autonomous Driving, Connectivity, Electric ...
    ECCK to Host S. Korea-EU Auto Forum in Seoul
    ECCK to Reveal Results of Business Environment ...
    EU-Korea Business Forum to Be Held in Seoul
    "2013 EU Gateway Programme Healthcare and ...
    EUCCK to Host Conference on Labor Market
    EKF Organizes Autistic Children Event in Korea
    Carl-Johan Hagman Leads EUCCK in Seoul
    Top Business Leaders Gather at EUCCK Luncheon
    EUCCK Proposes New Law to Curb IPR Violations ...
    Carl-Johan Hagman Elected as EUCCK Chief
    EUCCK Names Nokia Chief IT Committee Head
    EUCCK Appoints New CFO Committee Head
    Korea-EU FTA Promoted at Luncheon
    EU Envoys Send Protest Letter to Seoul Gov’t
    "Diageo-EKF Scholarship Programme 2006"
    Los Vascos Marks 1 Year of Its Launching
    KFDA Commissioner Moon Speaks at EUCCK
    EUCCK Invites CJ Chairman Sohn for Speech
    Labor Minister Lee Reveals 2006 Labor Policy
    EUCCK Opens EU Company Job Search Site
    EUCCK Reinforces Support to EU Companies
    EUCCK Launches SME Support Services
    Trade Barriers Continue to Bother EU Investors
    EUCCK Invites FKI Vice Chairman for Speech
    "EUCCK Membership Directory 2006" Released
    EUCCK, MIC Ink Historic MOU for IT Cooperation
    2nd EU-DPRK Workshop Held in Pyongyang
    EUCCK Organizes Tour to Gaesung, N. Korea
    Deputy PM Han to Speak at EUCCK Meeting
    Enjoy Beautiful Saturday with EUCCK Members
    EUCCK Gets Complaints from Members
    President Hampsink at Helm of EUCCK


 

back

 

 

 

The Seoul Times Shinheungro 25-gil 2-6 Yongsan-gu, Seoul, Korea 04337 (ZC)
Office: 82-10-6606-6188 Email:seoultimes@gmail.com
Copyrights 2000 The Seoul Times Company  ST Banner Exchange