previous year. South Korea has become an important market for Malaysia.
Tourism Malaysia Promotion Board (TMPB) in Seoul predicts that Korean tourist arrivals to Malaysia will be 200,000 in 2006.South Korea's largest group of visitors to Malaysia is made up of families in their 30s and 40s. Malaysia is emerging as one of the prime destinations for golfers, company incentive tours, much improved consumer awareness, Korean silver retirees, and Korean students for tertiary education. In its efforts to induce South Korean tourists TMPB in Seoul has made plans for various promotional activities in South Korea. They include tourism exhibitions and fairs, tourism seminars, consumer promotions, advertisement campaigns, and other special projects such as "Malaysia My 2nd Home Program." In particular, such invitational programs as fam tour for journalists and tourism agents turns out to be very helpful for Malaysian tourism. The media fam tour, which occurs nearly every month, is supported by Malaysia Airlines and tourism companies.During the briefing, Mr. Yazid said that South Korea is most welcome and a familiar country to Malaysia because Hallyu has spread in the tropical country. Hallyu or the Korean wave refers to the popularity or fever of South Korean popular culture in China and other Asian countries"Malaysia is truly Asia. Korean people can experience cultural diversity and uniqueness. Come to Malaysia and experience what we offer." he said.
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