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New "Think UK" Campaign Launched in Seoul
UK's Ambassador to Seoul Warwick Morris (left) poses with VIP guests in "Think UK Campaign" party in Seoul on Jan. 29, 2007.

A stylish party in central Seoul on Jan. 29, 2007 marked the launch of an exciting campaign to promote the UK in the Republic of Korea. The Think UK campaign, to run throughout 2007, is a local partnership between the British Embassy, the British Council, the British Chamber of Commerce in South Korea and Visit Britain (the UK's tourism promotion agency).

Reflecting the range of priorities of the four partner organizations, the key themes for the year are UK Business, Science and Innovation, Tourism, Education, and Climate Security.

Think UK highlight some of those activities that capture the diverse elements of the UK and its present day relationship with Korea. That relationship is increasingly underpinned by strong people-to-people links as the number of Koreans who 'Think UK' continues to rise.

A total of 149,000 Koreans visited the UK in 2005, a record, and the number of students choosing to study English or to pursue further education there is climbing. As trade and investment, sporting, cultural and other links also increase, the UK's profile in Korea is higher than ever.

Speaking a few days before the launch the UK's Ambassador to the Republic of Korea Warwick Morris said:

UK Ambassador to Seoul Warwick Morris

"Last year the Korean Government carried out a successful "Think Korea" campaign in the UK. This year we are encouraging Koreans to 'Think UK.' The idea for this activity was proposed during President Roh Moo-hyun's State Visit in December 2004. Our campaign not only focuses on promoting the diversity and the strengths of the UK, it also features many of the areas that are so important to our relationship with Korea. The key themes we have chosen spread across investment links, tourism to the UK, the UK's science and innovation strengths, our positive role in encouraging solutions to the problem of climate change, and British education. A campaign website — - includes information on many of the exciting activities which will take place throughout the year. I'm confident that by the end of this year even more Koreans will Think UK."

The campaign includes visits by prominent Britons including the Lord Mayor of London and government Ministers, cultural events including the recent arrival in Seoul from London of the Saturday Night Fever musical, a science festival day, an education fair promoting study in the UK, activities to highlight the threat of climate change, awards for companies supporting the trade and investment relationship, and activities promoting tourism to the UK. The programme of events will grow as the year continues.

The campaign launch was held on Jan. 29, 2007, with an exclusive party for over 200 guests. The event theme was UK Innovation and Creativity, and the newly opened 'Garden Place' venue provided an innovative and modern backdrop. The party was an occasion to celebrate the start of the campaign, involving many of those who play a role in supporting the UK-Korea relationship.

Among the guests were Han Seung-soo, chairman of the 2014 Pyeongchang Olympic Winter Games Bidding Committee; Dr. Kwan Rim, chairman of the Samsung Advanced Institute of Technology; Lee Seung-Han, president of Samsung Tesco Co.; Shim Yoon-Joe, deputy minister for Foreign Affairs and Trade; Chris Hollands, chairman of BCCK; Simon Cooper, president & CEO of HSBC Korea; and a leading local fashion designer Choi Bum-Suck. Mr. Choi has designed a special "Think UK" T-shirt to celebrate the campaign launch.

The party included video messages of support from the UK Foreign Secretary The Rt Hon Margaret Beckett MP and Korea's Minister for Foreign Affairs and Trade Song Min-Soon.






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