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World's Luxury Goods Selected by Consumers
Based on Survey of 1,000 Consumers and Experts
"2007 World Prestigious Brand Award" — Chairman Yoon Myeong-Joong of the World Luxury Brand Selection Committee poses for camera with other VIP guests and recipients of the award at the ceremony held at JW Marriott Hotel in the southern part of Seoul on Nov. 5, 2007.

A total of 20 luxury goods of the world were selected by the World Luxury Brand Selection Committee in an event "2007 World Prestigious Brand Award" held at JW Marriott Hotel Seoul in the southern part of Seoul on Nov. 5, 2007.

Each of the 20 world's luxury brands including local ones was announced in the awarding ceremony held at 2 p.m. on the day. Among them were Mercedes-Benz, Burberry, and a local cosmetic brand of Sulwhasoo.

Other top brands included Christian Dior for perfume, Oris for shoes, local brand of Xi for apartment, Club Med for resort, and Hana Card for finance.

In the category of "Special Produce," Eumseong Clean Red Pepper was selected as the best brand among the agricultural products. (For details see the list below).

The process was based on a survey of 1,000 consumers carefully chosen by the screening committee. The final selection was made by 63 experts drawn from various sectors of businesses.

The contest was co-hosted by the World Luxury Brand Selection Committee chaired by Yoon Myeong-Joong and the Korea Importers' Association (KOIMA).

"2007 World Prestigious Brand Award"

It was sponsored by such famous organizations as the French Embassy in Seoul, the Italian Embassy in Seoul, and the European Union Chamber of Commerce in Korea (EUCCK).

From the local media The Seoul Times, online English-language newspaper, was the sole sponsor of the event.

The committee explained that the items went through the primary screening by a survey of 1,000 individual users of luxury products.

After the primary screening the products were analyzed by the committee members who evaluated their brand value, consumer's recognition, and the market situation, and so on.

The evaluation process was based on the overall data analysis of each luxury item, and deliberation of each committe member composed of socially renowned figures or experts in the area.

General manager, Ms. Kang Hye-Ran of the committee's administration office said that Grand Prizes were awarded to the best products. The top luxury items represents each of the categories.

She said that not only such values as the evaluation of the product, brand value, and management philosophy, but also other values like creativity and traditionality were the criteria for the selection.

For details or inquires please contact Ms. Kang Hye-Ran of the committee's admin office at 2128-0764.

World's Best Brands

Category: Automobile
Company Name: Mercedes-Benz Korea Co.,Ltd.
Brand: Mercedes-Benz

Category: Beauty (Cosmetic)
Company Name: BaCompany AMOREPACIFIC CORPORATION
Brand: Sulwhasoo

Category: Beauty (Perfume)
Company Name: Pafums Christian Dior
Brand: Christian Dior

Category: Wear
Company Name: SHINSUNG TONGSANG Co.,Ltd.
Brand: ZIOZIA

Category: Shoes
Company Name: COSA LIEBERMANN KOREA Co., Ltd.
Brand: BALLY

Category: Fashion
Company Name: Burberry Korea Ltd.
Brand: BURBERRY

Category: Watch
Company Name: Milim Watch Co.,Ltd.
Brand: ORIS

Category: Living (Kitchen-ware)
Company Name: FISSLER KOREA Co.,Ltd.
Brand: Fissler

Category: Living (Apartment)
Company Name: GS E&C
Brand: Xi

Category: Living (Interior)
Company Name: New Line Deco
Brand: Meister

Category: Living (Home Appliances)
Company Name: LOOFENLEE Do.,Ltd.
Brand: LOOFEN

Category: Living (Furniture)
Company Name: Sungmin International Inc.
Brand: DUXIANA

Category: Living (Kitchen-furniture)
Company Name: Nefs.co.,ltd.
Brand: Nefs

Category: Living (Well-being)
Company Name: Bosung County
Brand: Bounh Green Tea

Category: VIP Service (Resort)
Company Name: Club Med Vacances Korea Co.,Ltd.
Brand: Club Med

Category: VIP Service (Hotel)
Company Name: PARK HYATT SEOUL
Brand: PARK HYATT SEOUL

Category: VIP Service (Golf Links)
Company Name: PINERIDGE COUNTRY CLUB
Brand: PINERIDGE COUNTRY CLUB

Category: VIP Service (Franchise)
Company Name: STEFFKOREA CO.,LTD
Brand: STEFF HOTDOG

Category: Finance
Company Name: HANA CARD
Brand: HANA CARD

Category: Special Produce
Company Name: Eumseong
Brand: Eumseong Clean Red Peppers




 

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