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  Travel
Gyeonggi Travel Mart Opens at KINTEX for Four-Day Run
2007 Gyeonggi International Travel Mart kicks off on Nov, 15, for a four-day run at KINTEX in an opening ceremony.

2007 Gyeonggi International Travel Mart was kicked off on Nov, 15 ,2007 for a four-day run at KINTEX in Ilsan, some 20 km north of Seoul.

Attending the opening ceremony for travel extravaganza were Gov.Kim Moon-soo of Gyeonggi Province, members of foreign diplomatic corps and travel trade business community here.

In his opening speech, Gov. Kim said that the tourism industry is an economic lifeline of many nations helping poverty alleviation expressing his hope that the travel mart to grow into one of the leading tourism expositions in Northeast Asia.

The Philippines has taken center stage at KINTEX with the spacious booth showcasing a diverse tourism attraction of the archipelago.

Ms Maricon Basco-Ebron, tourism attache at the Philippine Embassy in Seoul said that Korean visitors to the exhibition will be provided with valuable and latest travel info about popular Philippine destinations to their satisfaction.

The Philippine occupies a total of 90 square meters (10 booth spaces) and is positioned near the entrance. The "jeepney" in wood is the center piece attraction of the Pavilion which serves as the photo zone. To give the Pavilion the festive look, buntings isl also decorated in front of the jeepney.

To draw a big crowd at the Philippine Pavilion, DoT has sent a Filipino ethnic band composed of 12 members. They will be performing twice daily at the Philippine booth and at the Main Stage of the Exhibition Hall.
In connection with the ongoing promotional blitz in Korea, a series of the Philippine Campus Roadshows covering the universities in Seoul, Daegu and Busan are being staged from Nov. 12 through Nov. 23.

This will be the first time that the Department will be undertaking the said university tours. This new initiative aims to promote the English as a Second Language (ESL) program to Korean students. With the growing number of Korean students studying overseas, the campus roadshows in these key cities will intensify travel awareness and enhanced our destinations marketability to this particular market segment as an ideal place to learn English.

Highlights of the activities will include concert of one of the country's vastly recognized showband "Streetbeat" with the special participation of a versatile singer Mr. Jimmy Marquez, showing of destination video, outdoor PR activities with the distribution of Philippine ESL brochures and give-aways. To attract attention to the said tour. there will also be lucky draws in cooperation with sponsoring airline.

MA Theresa I.Martinez, Ceso II, visiting assistant secretary of the Department of Tourism ..
"To maximize our promotion in the key target areas, the entertainment troupe will likewise do performances at Lotte Department Store in Busan and Daebak Palace in Daegu," MA Theresa I.Martinez, Ceso II, visiting assistant secretary of the Department of Tourism told The Seoul Times.

Jimmy Marquez, Viva Records' latest singing champion, has recently lived up to all expectations when he bagged the Silver Prize at the 2006 Asia New Singer Competition at the 9th Shanghai Asia Music Festival held in Shanghai, China Oct.28 and 30.Jimmy was awarded a glass trophy and US$1000 in cash.

He graduated from the University of San Jose Recoletos with a degree in Mass Communications, Major in Broadcast Media

The Philippines' rich culture and extraordinary value offers a unique destination option for increasing number of Koreans nowadays.

The growth in the number of Koreans traveling to the Philippines can be credited, in large part, to the Department of Tourism's aggressive advertising and public relations tactics here in recent years.

According to the latest survey conducted by a leading pollster in Korea, Cebu was cited as the most popular destination city in the Philippines for Korean holidaymakers, particularly honeymooners. The survey showed the high degree of satisfaction that Korean tourists have experienced with this archipelago in the Pacific region.

It was surprisingly higher than expected. When asked to choose only one from three answers: 1. Very much satisfied; 2. Fairly satisfied; 3. Little satisfied, 34% or 337 respondents out of 937 Korean tourists interviewed by the pollsters said "Very much satisfied" whereas 60% or 600 respondents said "fairly satisfied" with their trips to the Philippines, thus showing 94% in satisfaction rate.

All in all, 996 Korean tourists, who have been to the Philippines once or more, joined the poll, which was conducted with technical support of Korea Gallup.

The "jeepney" in wood is the center piece attraction of the Philippine Pavilion

The number of Korean tourists, who expressed dissatisfaction with their trips to the Philippines to a certain extent, numbered mere 59, however. This indicates that the Philippines is emerging as the most popular and favored travel destination for Korean tourists nowadays.

The mainstay of Korean tourists to the Philippines as of now are group tourists accounting for 42.27% of the total, but the ratio of FITs has been steadily increasing recently, according to the poll.

The results of this survey underscored a paradigm shift in traveling that caused more and more Korean people to travel not just for sightseeing or spending time at the beach but to engage in eco-adventure and sports-related activities, particularly marine sports.

Thus, tour organizers as well as land operators in the Philippines are advised to make special marketing campaigns on sports and wellness to address the demands of the growing market for this new trend in travel when they prepare optional tour programs for Korean group tourists.

The most attractive points of the Philippines as tourist destination for Koreans who are yet to visit the country are rich natural tourist resources there.

In the meantime, more seasoned Korean travelers are turning to the Internet for reservation and other travel-related information. These travelers also tend to have their own tour itinerary as FITs rather than joining the package group.

Under this changing travel pattern, 19% of repeaters said they would have their tour itinerary tailored to their own tastes whereas 18% of them expressed willingness to buy airtels from the travel agents for their freewheeling trips to the Philippines.

Those who wished to have reservations for air tickets and accommodations through the Internet accounted for 17 % of the total repeaters.

Those who traveled to the Philippines more than two times tend to organize their own travel plans based on their experience and know-how.

However, those who have been to the Philippines only once (30.72%) still prefer to make next trip on package tour group.




 

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