Embassy News
 Arts & Living
 Travel & Hotel
 Medical Tourism New
 Letters to Editor
 Photo Gallery
 News Media Link
 TV Schedule Link
 News English
 Hospitals & Clinics
 Flea Market
 Moving & Packaging
 Religious Service
 Korean Classes
 Korean Weather
 Real Estate
 Home Stay
 Room Mate
 English Teaching
 Job Offered/Wanted
 Hotel Lounge
 Foreign Exchanges
 Korean Stock
 Business Center
 PR & Ads
 Arts & Performances
 Restaurants & Bars
 Tour & Travel
 Shopping Guide
 Foreign Missions
 Community Groups
 Foreign Workers
 Useful Services
 ST Banner Exchange
TAT Targets Female Tavelers Worldwide
With "Her Own Way: Thailand -- Woman's Paradise"
Amazing Thailand targets female travelers with the "Her Own Way."

Amazing Thailand targets female travelers worldwide with the launch of its new online marketing campaign "Her Own Way: Thailand - The Woman's Paradise."

Tourism Authority of Thailand has advanced its online marketing campaign targeting women travelers worldwide with the "Her Own Way: Thailand - The Woman's Paradise" campaign at

The micro-site specializes in specific grouped female products with the intention of influencing more women travelers to choose Thailand as their holiday destination.

"Her Own Way: Thailand - The Woman's Paradise" captures all the specific women's products and requirements in Thailand, including golf, shopping, spa & beauty, accommodation with special facilities for women, and more. These travel products are brought together with the best exclusive deals customized only for the project.

The exclusive deals are ensured to be the least expensive in comparison to any other promotions in the country. According to TAT, the targets are women travelers from Japan, Hong Kong, Singapore and the Middle East.

In addition, the mini site contains insightful information for women on selecting accommodation, where to shop, personal safety, and many other issues pertinent to helping female travelers to enjoy safe and cost effective stays in Thailand. Apart from that, there is an E-Game for female users with an exciting prize worth US$1,000.

Beyond the above, several e-marketing activities are carried out to emphasize and promote the campaign. The activities include banner advertisement and e-mail sponsorship with female community websites. An even more splendid activity is the database partnership with Thai Airways to launch exclusive deals through the airlines' Royal Orchid Plus female members' database.

TAT will be targeting one million impressions through the "Her Own Way" focused group marketing campaign, with the aim of attracting more women travelers to the Kingdom as well as designating Thailand as a top-of-mind destination for women travelers.

About Amazing Thailand Campaign
Ms. Thapanee Kiatphaibool
Assistant Director, Marketing Information Technology Group
Tourism Authority of Thailand (TAT)
Tel: (+662) 250 5500 Ext. 2833

About "eMarketing for Amazing Thailand"
Ms. Jidapa Julakasilp
Project Manager
Tel: (+662) 319 2520 ext. 125






The Seoul Times Shinheungro 25-gil 2-6 Yongsan-gu, Seoul, Korea 04337 (ZC)
Office: 82-10-6606-6188
Copyrights 2000 The Seoul Times Company  ST Banner Exchange