"2010 World of Accor Expo" at Novotel Ambassador Gangnam

On April 15, the 2010 World of Accor Expo was held at Champagne Room of Novotel Ambassador Gangnam.

The expo, also known as WOA, is an advertising and sales promotional road-show with target of outbound market in Asia Pacific introduced by Accor Group which operates over 4,000 hotels worldwide: Sofitel, Novotel, Mercure and Ibis.

This year’s WOA, celebrating its 6th event, started in Hong Kong on April 13 and featured in Seoul on April 15 and followed by Tokyo, Osaka, Beijing, Shanghai, Bangkok, Singapore, Jakarta, Sidney, Auckland and Mumbai.

The Seoul expo, held on April 15, was joined by key VIPs from the headquarters of Accor Asia Pacific including Mr. Michael Issenberg, the Chairman and Chief Operating Officer – Accor Asia Pacific, Mr. Graham Wilson, the Senior Vice President Sales & Marketing – Accor Asia Pacific, Ms. Charlotte Gutte, the Regional Director of Sales – Accor Asia, Mr. Patrick Basset, the Vice President Operations – South Korea, Vietnam, Philippines & Japan. Also, representatives from around 20 hotels in Asia Pacific were actively engaged in PR activities for their hotels.

The WOA expo in Seoul, held from 4:30 to 8pm with a guest MC, Ms. Idadosi, invited local

travel agencies, airlines, and industry-related companies. Counseling and sales activities were

active in each booth at the expo and a lucky draw was made every 30 minutes for free prizes

including free accommodation and dining.

‘We have successfully raised the brand awareness in Korea after 6 WOAs and will continue our commitment to the WOA in major local markets where Accor is present’ said Mr. Michael Issenberg, the Chairman and Chief Operating Officer of Accor Asia Pacific, during his interview with media.