Embassy News
 Arts & Living
 Travel & Hotel
 Medical Tourism New
 Letters to Editor
 Photo Gallery
 News Media Link
 TV Schedule Link
 News English
 Hospitals & Clinics
 Flea Market
 Moving & Packaging
 Religious Service
 Korean Classes
 Korean Weather
 Real Estate
 Home Stay
 Room Mate
 English Teaching
 Job Offered/Wanted
 Hotel Lounge
 Foreign Exchanges
 Korean Stock
 Business Center
 PR & Ads
 Arts & Performances
 Restaurants & Bars
 Tour & Travel
 Shopping Guide
 Foreign Missions
 Community Groups
 Foreign Workers
 Useful Services
 ST Banner Exchange
Film Director Lim Soon-Rye Cries "Cut !" on Fur
Award-Winning Film Director to Star in Anti-Fur TV Ads
S. Korean Film Director Lim Soon-Rye Cries "Cut!" on fur commercial.

Popular Korean movie director Lim Soon-rye takes a leading role in a television ad for People for the Ethical Treatment of Animals (PETA) Asia. Lim's blunt description of what happens to animals on fur farms is as earnest as her plea to consumers to stop buying and wearing fur. Click here to see the video.

"There is nothing beautiful about the fur trade," says Lim, the director of the recently released Rolling Home with a Bull. "Animals are raised in filth and disease-ridden confinement, prevented from doing anything that is natural to them."

Undercover footage taken at fur farms in China, where 70 percent of the world's fur comes from, documents that rabbits, minks, foxes, and other animals spend their lives confined to tiny, dirty cages in which they can never burrow, forage, or make a nest. To kill the animals, fur farmers break their necks or smash their skulls before stringing them up by their legs and cutting their throats. Many animals are skinned while they are still alive and moving.

Lim's first feature film, Three Friends, was well received around the world. Her most recent movie, Forever the Moment, has also received rave reviews. It was one of the best selling Korean films in 2008 and won Best Film at the 44th Baeksang Arts Awards and the 29th Chongryong Movie Awards.

Lim joins a growing list of international celebrities—including Maggie Q, Eva Mendes, and Natalie Imbruglia—who shun fur and fur trim.

A broadcast-quality version of the PSA is available for download here. For more information, please visit

Ashley Fruno +852-6718-4282 (mobile);
Jason Baker +852-6200-7588 (mobile);

Related Articles
    PETA Accuses Korea Racing Authority of Hiding ...
    PETA to Dump Big Fat Pile of Coconuts at Thai ...
    Useful Tips for Applying for a Job at a Charity
    North American Conglomerate Won't Export ...
    China's Only 2018 Olympic Gold Medalist in ...
    Daniel Henney Fights for Homeless Animals
    Don't Forget Your Best Friends When Disaster ...
    S. Korean Police Arrest PETA Members
    Naked "Mother Earth" Protesters Warn G20 ...
    Samsung's Foiled-Hunter Ad Bags PETA Award
    "New Moon" Star Christian Serratos Brings ...
    Activists Get Naked to Protest against Fur
    Maggie Q Bares All in New PETA Ad
    PETA Launches Search for Top Chef to Create ...
    Australia's Sexiest Model Is an Angel for ...
    "Trapped" Activists Ask Seoul Shoppers to Get ...
    World's Sexiest Woman Bares All in Korean Ad
    Sanchon as Asia's 10 Best Veggie Restaurants
    Alyssa Milano, Natural Beauty in Lettuce Dress
    Lettuce Girls Ask Locals to "Turn Over New ...
    Korean Ad Team Makes Finals in PETA Contest
    Aussie Supermodel Poses Nude in Anti-Fur Ad
    Pamela Anderson Writes to KFC Korea
    Bikini-Clad Women Stage KFC Protest
    Animals Need Humane Treatment in Korea






The Seoul Times, Shinheung-ro 36ga-gil 24-4, Yongsan-gu, Seoul, Korea 04337 (ZC)
Office: 82-10-6606-6188
Copyrights 2000 The Seoul Times Company  ST Banner Exchange