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Letters from America
The Zen of Blackpink
By Greg Evans
Special Correspondent
South Korean supergroup Blackpink

Sensual and seductive, bubbly, and blithesome, South Korean supergroup Blackpink consisting of Lisa, Jennie, Jisoo, and Rosé have consequently identified a diversity of energies optimizing the philosophy of near perfect symmetry, a musical golden ratio effect, thus attracting a loyal following of millions if not tens of millions of “Blinks.”

These twenty-year-old pop tarts with the voices of angels, the dance moves of terpsichore, and the beauty of Nefertiti on a good hair day, have effectively hypnotized everyone that is lucky enough to hear them or see them perform with their Seon.

Zen teachings derive from the doctrines of a variety of sources, “maintaining the one without wavering,” the “one” being defined as the nature of mind or Svasamvedana which is the self-reflexive nature of consciousness. In essence it refers to the idea of self-appreciation. This is important when listening to and understanding the power of Blackpink, especially for women, providing an energy of self-cognition and self-assurance.

The Zen of Blackpink is empowerment to women. It is evident in their songs, their spirit, and their overall confidence. Their music translates across borders, creeds, dogmas, and cultural polarization. Their voice is able to speak to the masses at every level of the human hierarchy, especially for women.

In many countries and societies across the planet women are still underrepresented, especially women of color and oppressed minorities and it is important that there are voices and messages out there that can provide even a sliver of hope. Young girls see them up on stage smiling and waving to their fans. They are confident, put together, their dancing is well practiced and tight and their positivity is contagious.

The group explained to the press in Jakarta during the release of “How You Like That,” that their goal was to “spread positive energy.”

Jisoo said during an interview in California during Coachella, “This may sound a little bit grand, but we really tried to give people a positive and hopeful message through this song. I sang with the true heart, hoping that people can stand up even though they face difficult situations.”

The world as so many out there can attest, can be a grim and sour place filled with fear, oppression, violence, and ruthless hate, but combatting that on a spiritual level are such supergroups as Blackpink, fostering the opportunity to hope and believe for those dedicated fans or first-time listeners taking that long dangerous public bus ride home after a 16-hour shift in some factory that barely allows bathroom breaks.

Today, for women and girls out there, there is no more powerful a messenger to across such a large and diverse spectrum as Blackpink with their Zen of self-assurance, positivity, and hope.

If you aren’t familiar with this music, you might just have to sit down and give them a honest listen even a share to a friend that might be in need of some hope.

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Greg Evans, associate director of communications of King University in Bristol TN, in the US, serves as a special correspondent for The Seoul Times. The seasoned journalist has been writing for such papers as the Mooresville Tribune, Lake Norman Citizen, the Bristol Herald Courier, and the Sentinel-Progress (Easley, SC). He can be reached at






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