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Philippine Bridal Fashion Dazzles Weddex '06
By Rowena dela Rosa Yoon
Associate Editor & Australian Correspondent
Honeymoon market promotion event of the Philippines

Basking on the continuous influx of Korean honeymooners into the idyllic islands of the Philippines, the nation's Department of Tourism (DOT) made a dramatic blast when it sent its top-class fashion models to make a catwalk into the ramp of Convention and Exhibition Center for the 25th Wedding Expo (Weddex 2006) held in Seoul on Aug. 12 to 16.

Donning the finest bridal collections made by well-known Filipino designers, the bridal fashion show captivated would-be Korean brides and to eventually lure them to the secluded paradise in the Philippines. Top destinations, including Boracay, Palawan, and Cebu, hold the promise to fulfill every Korean bride's dream to have the most unforgettable honeymoon experience ever.
DOT Secretary Joseph Durano said the Philippine islands have become the first choice of Koreans for their honeymoons. It is, thus, a very inspiring step to put forward Philippine's finest bridal fashion and resorts show into the Weddex 2006.

The five-day event highlighted "Wedding Weaves," a collection of fashion designs made up of Filipino handcrafted fibers. Wedding Weaves included a daily staging of Philippine bridal collection combining contemporary styles inspired by traditional costumes.

The collection also featured unique and stylistic interpretation of traditional Korean wedding ensembles in Philippine fibers embellished with age-old Filipino hand embroidery and handbeading techniques.

Produced by ChiNyCo, the Philippine bridal and resort shows were modeled by eight of the Philippines' top ramp and commercial models and beauty titlists including names such as Evita Bunyi, Maan Bayot, Jedah Hernandez, Jeng Cuyugan, Ariel Atendido, Joey Arce, Edward Bunagan, and Rafael Kiefer.

They featured the creations of Filipino couturier Nono Palmos, one of the youngest and leading names in Philippine fashion. Palmos is renowned for his custom-made contemporary reinterpretations of traditional Philippine wedding ensembles blending classic design with modern sophistication.

One of Palmos creation highlighted interpretation of the hanbok in Philippine weaves which is such "a welcome challenge." He said the novelty of the concept fuels his artistry and allowed him to further innovate in the production and weaving of homegrown fabrics so as to adapt them to a wider range of design possibilities.

The Philippines has such a long and rich history of handweaving and this premium quality of handiwork is the essence of what couture is all about," Palmos added.

A sense of high fashion is carried over to the resort collection was showcased at the Philippine booth for the duration of Weddex '06. Stylishly casual and excellently crafted summer and beachwear components were interpreted in cool and breezy Philippine cottons, linens, and silk-blends.

DOT Team Korea Head Maricon Basco-Ebron said the team staged a variety of shows for the audience. She said, "While the bridal shows on the main stage have a sense of ceremony and formality, the Philippine booth shows captured the spirit of the islands, recalling the moods and looks of romantic interludes in a natural paradise. Both shows, however, have a common staging parameter - the Filipino's sense of style in celebrating romance."

As a special treat for Philippine booth exhibitors, Filipino musician Dodong Devocion performed romantic standards and Filipino love songs while artisan Madelyn Jacobe demonstrated hand embroidery.

Wedding Weaves were presented by the Philippine Department of Tourism (DOT) with the support of Philippine Airlines.

DOT Secretary Durano concluded that the Philippine presentation celebrated the strong ties between the Philippines and Korea as well.

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Rowena dela Rosa Yoon serves as an Associate Editor & Australian Correspondent for the Seoul Times. She is a communications specialist with extensive professional experience in journalism, public relations, and corporate communications. She wrote for Manila Bulletin and Korea Herald. She has a MA degree in Communications and Media Studies from Monash University (Australia), a postgraduate degree in Comparative Literature from University of the Philippines, a BS degree in Journalism from Lyceum of the Philippines, and a Diploma of Information Technology from Victoria University (Australia). She is a current member of the Melbourne Press Club.






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