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  America
'Seinfeld' Experience Arrives in Harvard Square
Featuring Stirring Live Appearance by the Soup Nazi!
'Seinfeld' experience arrives in Harvard Square.

Harvard Square, Cambridge, MA (Sept. 2, 2008) — On September 3rd, Sony Pictures Television (SPT) will bring a free public Seinfeld Tour featuring a live appearance by the Soup Nazi to Harvard Square (Charles Hotel Lower Courtyard - One Bennett Street) as part of a 10,000 mile "Seinfeld Campus Tour."
The tour features a 60-foot long "Seinfeld" branded, bio-diesel fueled bus experience designed to integrate the show directly into the digital, on-the-move, multi-tasking lifestyle of college students and members of the 70 million plus millennial demographic.

Do Something with Seinfeld"

DoSomething.org and Sony Pictures Television are launching a national canned food drive entitled "DO SOMETHING with SEINFELD" to encourage young people to take action in their communities, on their college campuses and with their friends. During the Seinfeld Campus Tour, food will be collected on various campuses and delivered to foodbanks across the nation. DoSomething is one of the largest national organizations for young people and social change, and in 2007, they reached over 11 million young people, age 25 and under. For more information, go to www.dosomething.org or www.seinfeld.com.In a nod to one of "Seinfeld's" most unforgettable characters, the Soup Nazi, Sony Pictures Television is partnering with Do Something (www.DoSomething.org), a national organization that encourages 3.3 million 25 and under young adults a year to make a difference in their community, for "Do Something with Seinfeld," a college campus canned soup drive.

"Soup Nazi" actor Larry Thomas will appear in Harvard Square serving soup from the Legal Sea Foods' Chowdah Van.

Tour Stops:
Cities include New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Atlanta, Detroit, Phoenix, Orlando, Minneapolis, Cleveland and Harvard Square, Cambridge MA (check www.seinfeld.com for more details)
Colleges include New York University, UCLA, Harvard University, Ohio State, University of Michigan, Arizona State and UC Berkeley

Bus Interior:
A mini-museum of such Seinfeld treasures as original costumes and props from iconic episodes, an original script, and an Emmy® Award
TV screens displaying a presentation featuring the most iconic moments from the show
A "Scene It? Lounge" featuring two TVs where consumers can sample the DVD game debuting nationwide this fall
Bins of Seinfeld foods such as Twix, Snapple, black & white cookies, Snickers and Diet Dr. Pepper
A Kramer's Yogurt Bar featuring non-fat frozen yogurt
Three laptops to explore Seinfeld MySpace, Seinfeld Facebook and the Seinfeld web site which links to the TOUR and all STATION sites
A wall of Seinfeld framed production and gallery stills with behind-the-scenes captions

Bus Exterior:
A "video testimonial booth" where attendees can shoot their own user-generated content, such as character impressions, favorite Seinfeld episodes and real-life Seinfeld moments.
60 foot-long, bio-diesel fueled bus
Three Seinfeld branded tent-tops and three interactive laptop kiosks where consumers can explore everything Seinfeld
The Monk's Diner Plate Toss where attendees throw a Seinfeld frisbee through slots in the wall to win prizes
The Marine Biologist Hole-in-One where attendees attempt to putt a golf ball into the whale's blowhole to win a SONY digital camera

Giveaways:
Sony Video Walkman, Sony Cyber-shot digital cameras, USB bracelets, T-Shirts, hats, door hangers and digital take-aways ... and other Seinfeld branded promotional items
"The show that made phrases 'Yada Yada Yada,' 'Master of your Domain,' 'Shrinkage' and 'No Soup for You!' part of American culture is every bit as compelling today as it was during its original run," said Robert Oswaks, President, Marketing, Sony Pictures Television. "'Seinfeld's' continued strength with the Adults 18-49 demographic coupled with its growth among a new generation of viewers is a testament to the program's superior quality, timelessness and longevity.

About "Seinfeld"

"Seinfeld," which premiered in 1989, set the meandering course for four single friends living in New York. "Seinfeld" earned a well-deserved reputation for generating water-cooler conversation with brilliantly-spun storylines about Jerry (Jerry Seinfeld), George (Jason Alexander), Elaine (Julia Louis-Dreyfus) and Kramer (Michael Richards), oft-repeated conversation snippets and unapologetic glee for a revolving line-up of quirky friends, relatives, dates and urbanites. The series' scenarios have spawned such memories as puffy shirts, close talkers, big salads, black & white cookies, shrinkage, killer envelopes, masters of their domain, marble ryes and, well, yada yada yada. With a place in the pantheon of classic television series, and a litany of "Seinfeld-isms" and references still used, millions of viewers still agree: Junior Mints and chocolate babkas all around, double-dipping into a "Seinfeld" episode is never like re-gifting.

"Seinfeld" changed the landscape of television forever, leaving NBC in 1998 as the number one Nielsen-rated series on television. The long-running show was nominated for 57 Emmy Awards® during its reign, winning a total of 13, including Outstanding Comedy Series and Outstanding Writing for a Comedy Series.

In its current season in syndication, "Seinfeld" consistently ranks as the #1 off-network comedy across all key men and adult demographics, and still stands as one of the highest rated of any off-net sitcom on television with airings on both broadcast stations and TBS. It airs in 197 markets, covering 99% of the country. "Seinfeld" has been renewed for a third cycle by its stations and second cycle in cable, keeping the show on the air through 2011.

For more information about events sponsored by the Harvard Square Business Association please visit www.harvardsquare.com




 

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