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  Travel
Malaysia Hosts MICE Presentation 2009 in Seoul
MICE Travelers to Malayisa Grow in Global Recession
By Michelle Nam
Staff Reporter
Director Chong Yoke Har (center) poses for camera with Ms. Astanah Banu binti Shri Abdul Aziz, deputy head of mission of Malaysian Embassy (right), and Director Mohd Amirul Rizal of Malaysia Tourism Promotion Board (MTPB) Korea at Malaysia MICE Presentation on March 2, 2009.

Malaysia Tourism Office in Seoul hosted "Malaysia MICE Presentation 2009" at a Seoul hotel on March 2, 2009 to promote MICE travellers to the tropical country.

MICE (Meetings, Incentives, Conventions, and Exhibitions) is used to refer to a particular type of tourism in which large groups planned usually well in advance are brought together for some particular purpose.

The presentation drew over 100 guests mostly from the local travel agencies and airline companies as well as high-level tourism officials from Malaysia.

Among the Malaysian officials was Director Chong Yoke Har of malaysian Tourism Promotion Board's International Marketing Division (North/East/South East Asia). Deputy Director Kausar Kassim also attended the event.

Some 15 Malaysian hotels and resort companies also took part in the presentation.


Director Chong Yoke Har of Malaysian Tourism Promotion Board's International Marketing Division (North/East/South East Asia)

Ms. Astanah Banu binti Shri Abdul Aziz, deputy head of mission of Malaysian Embassy in Seoul, Director Mohd Amirul Rizal of Malaysia Tourism Promotion Board (MTPB) Korea, and Chairman Chung Wook-Sik of Korea Association of Travel Agents were among the dignitaries.

In a speech Director Chong Yoke Har welcomed all the guests by saying her Malaysian "Selamat Datang," meaning the warmest welcome.

"At this time of the economic slowdown, companies are more prudent in their expenditures," she said. "We are here to reassure you that Malaysia still provide the best value as a conference or incentive destination."

She said that there are many good reasons why companies choose Malaysia as the venue for their staff's incentive trip, and venue for their annual conference.

According to the director, Malaysia has many choices of venues which are all equipped with the latest innovations and facilities.

Malaysia has also a wealth of experiences in handling major international conferences such as the 14th World Route Development Forum, the 11th Asian Pacific Congress of Nephrology 2008, and the 18th FIGO World Congress of International Gynecology Obstetrics in 2006.

Director Chong Yoke Har (fourth from left) of Malaysian Tourism Promotion Board's International Marketing Division poses with other dignitaries at Malaysia MICE Presentation 2009 held on March 2, 2009 in Seoul. To her right is Ms. Astanah Banu binti Shri Abdul Aziz, deputy head of mission of Malaysian Embassy.

To better serve MICE tourists, she said, Tourism Malaysia set up last December the Malaysian Convention & Exhibition Bureau known as MyCeb in short.

Director Chong Yoke Har was proud of the total number of tourist arrivals last year.

She said that Malaysia's 22.05 million tourist arrivals in 2008 surpassed the 21.5 million target set by the government.

The Korea market provided 267,461 arrivals to Malaysia in 2008, an increase of 18.9 percent compared to the previous year.

She closed her speech by expressing the heartiest appreciation to all trade members for choosing Malaysia as the top-of-mind MICE destination.

For details or inquiries please contact "Tourism Malaysia, Korea" in Seoul at 02-779-4422 .



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Ms. Michelle Nam (Nam Yeon-Hee) serves as staff reporter of The Seoul Times. She majored in nutritional science at Sookmyung Women's University in Seoul. She covers the fashion industry and other cultural affairs, as well as the diplomatic community. Her hobbies include playing the piano, reading, and travelling.

 

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