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Activists Get Naked to Protest against Fur
Sultry Protesters Bare All Outside Fashion Week to Expose the Truth About Fur
Australian supermodel Imogen Bailey poses nude for a Korean ad against fur. The Koreean phrase says "I'd rather undress than wear fur."

What: Wearing nothing but a banner reading, "We'd Rather Go Naked Than Wear Fur," three sultry members of People for the Ethical Treatment of Animals (PETA) Asia-Pacific will team up with Korea Animal Rights Advocates (KARA) and Coexistence of Animal Rights on Earth (CARE) to protest against fur outside Seoul Fashion Week tomorrow. Other activists will hand out leaflets explaining how countless animals suffer and die for coldhearted people's cuffs, collars, and coats.

PETA wants fashion week attendees to know that animals trapped for their fur suffer excruciating pain—often for days—before their chests are stomped on or their necks are broken by trappers. Beavers caught in underwater traps struggle frantically before they drown.

On fur farms, animals spend their entire lives confined to tiny, filthy cages, where they suffer physical and psychological distress before they are poisoned, gassed, or anally or genitally electrocuted or have their necks broken. In China, which is the world's leading fur exporter, millions of dogs and cats are killed for their fur, and animals on Chinese fur farms are frequently skinned alive. Because cat and dog fur is often deliberately mislabeled as fur from other species, it can wind up in stores anywhere in the world.

"I'll gladly bare my skin if it will help save animals' skins," says CARE's Mi Yeon Bang. "In the 21st century, with so many stylish, comfortable alternatives to fur available, there's no excuse for supporting one of the most hideous industries on the planet."

Where: In front of the Seoul Trade and Exhibition Center (SETEC), Daechi-Dong 514 Kangna-Gu, Seoul (on Nambusunhwan-ro, 100 meters from Yeongdongdae-ro, at Hangnyeoul Metro Station (Line 3), Exit 1)

When: Friday, March 27, 2 p.m. sharp

Your coverage is invited. Please RSVP to Ashley Fruno at 010-8071-5861 (mobile) or or to Kyung-Dam Park at 010-9880-2994 (mobile).

For more information, please visit

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