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Samsung's Foiled-Hunter Ad Bags PETA Award
Deer and Eagle Use Bluetooth Technology to Outsmart Trigger-Happy Enemy of Wildlife
Samsung has won a GOODY Award from PETA US for an online viral video in which an eagle uses a Bluetooth headset to alert a deer that a "Redneck Hunter" has the deer in his sights. PETA US gives GOODY Awards to companies whose ads show respect for animals, feature positive depictions of animals, or raise important issues about animal welfare. Samsung will receive a framed certificate.

"Samsung's ad reflects society's evolved attitudes toward animals and shows that compassion is a far better marketing tool than cruelty," says PETA US Executive Vice President Tracy Reiman. "Hunting has no place in a modern society that is striving to protect animals and be kind."

In the ad, "Eagle Eye" warns his buddy "Rudolph" that the hunter is about to shoot. The deer escapes in the nick of time and bounds off through the woods. The hunter throws a hissy fit and nearly blows a game warden's head off.

Samsung's ad is amusing, but the subject is deadly serious. Many animals who are shot with rifles or arrows suffer prolonged, painful deaths when they are injured but not killed by hunters. Natural predators help maintain the ecological balance by killing off the sickest and weakest individuals. Hunters, however, often kill large, healthy animals who are needed to keep the population strong.

PETA US also gives out BADDY Awards to companies that attempt to increase sales with ads that disrespect animals or risk harm to them.

For more information, please visit

Ashley Fruno +852-6718-4282 (PETA Asia, Hong Kong);

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